It’s 2017; the later end of it albeit it’s not too late to revive your marketing strategy? The average entrepreneur’s marketing strategy consists of the usual ads, blogging, promotions etc. (does that describe you?) that’s why there is a lot of struggle for the limited marketing space. Every marketing attempt must be backed up with a sound marketing strategy. So, what’s your marketing strategy? Today, I want to present you with a widely used but not commonly known marketing strategy known as SNOB APPEAL.
Many times, when we think about the word “Entrepreneur” what comes to mind is a rebel, a misfit, someone who breaks the rules, does something out of the ordinary and changes the world. He usually has an eureka moment when he has discovered the next big thing and then starts work immediately on that idea, quits his job immediately and uses his garage as an office to build the next big thing. This view of the entrepreneur isn’t a realistic one, especially in our economy and culture.
X: “Tayo, I have a massive idea that can make me millions from the first month”
Tayo: “Okay that’s nice, have you started work on it?”
X: “No, I haven’t. I am waiting to gather enough money, then I will start.”