Author: Omotayo B Adeoye

Happy (belated) New Year!

It’s the second month in the year and I can feel time moving by very fast; before we know what hit us we would be celebrating Christmas again!

I trust that just like everyone else, you set goals and targets for the year; have you achieved any of your goals for the year? What business/financial goal did you set and which have you achieved? You would agree with me that you can’t go to a new level with an old strategy; to do new things, you need a new strategy. One of such strategies is choosing the type of customers you would be working with and those you would be avoiding this year. This single strategy can make or break your business/financial goals for 2016!

This is a sad post.

Sometime earlier this year, I came up with 2 great ideas to start 2 initiatives I was sure would travel a distance in improving entrepreneurship in Nigeria. A while ago I had to stop work on both. My heart broke and I cried.

People don’t understand how it is with an entrepreneur; your idea is your baby! It’s what you live for, wake up thinking about and sleeping worrying about. You defend it with all you have got, your time, money, words and prayers. You talk about it to anyone who has ears and you get really offended when someone speaks ill of it.

Where Do Ideas Come From?

Ideas are worth a penny but good ideas don’t come cheaply or easily; at least to the most of us. We tend to think of inventors as another species—geniuses—who have sudden flashes of insight. Some of us can’t think of a single instance when a light bulb went off in our head, leading to some killer new idea. According to historians who specialize in the development of inventions and the thought processes of inventors, innovation is often a slow and iterative process. [National Geographic].

Conducting a SWOT analysis before starting out in business is a crucial first step for anyone serious about succeeding in business. Just like when going into battle, you need to know what’s in your arsenal, where your weak points are and where your strong points are, what can you capitalize on in the environment etc. This is exactly what a SWOT analysis gives you as an entrepreneur. 

one page business plan

The One Page Business Plan is a simple solution to a complex problem. Many entrepreneurs don’t have the time to write their plans or the money to hire someone to do it; and the lack of a business plan can mean the absence of direction for your business.

whats holding you back

As we progress through different stages in life, some things (more like thoughts or mindsets) seem to hold us back. Things such as; “I’m not old enough” or “I’m too old” or “I’m not qualified enough” or “I’m not good looking enough” or “I don’t have the needed resources” etc.

In the thoughts of a friend, these words can be called “Mindsets of Disaster”. They are simply thoughts that pop up in our minds and we affirm by repeating to ourselves whenever a fitting situation arises. These excuses show up frequently over the course of our lives at different stages; especially when we are about to make important decisions such as starting a business.

why you will not start a business

Entrepreneurship is great; it gives you the freedom to create something you truly care about instead of working sheepishly for a company you care nothing for, it gives you the ability to create a part of history and affect the world the way you desire to; it gives you control over your time and your financial future. All these are admirable and great but despite all the obvious benefits of starting your business, some people will never do it even if they can and should.

how to start a business without quitting your job.

Many times, when we think about the word “Entrepreneur” what comes to mind is a rebel, a misfit, someone who breaks the rules, does something out of the ordinary and changes the world. He usually has an eureka moment when he has discovered the next big thing and then starts work immediately on that idea, quits his job immediately and uses his garage as an office to build the next big thing. This view of the entrepreneur isn’t a realistic one, especially in our economy and culture.