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People skills are one of the most important skills you can get hold of in life, especially as an entrepreneur. In business, we deal with people all day, every day in the form of our spouses, customers, employees, competitors and also regulatory authority. Admittedly there are diverse types of people, however at the core of our beings we all want the same thing and would behave in a certain way under certain conditions.

snob appeal

It’s 2017; the later end of it albeit it’s not too late to revive your marketing strategy? The average entrepreneur’s marketing strategy consists of the usual ads, blogging, promotions etc. (does that describe you?) that’s why there is a lot of struggle for the limited marketing space. Every marketing attempt must be backed up with a sound marketing strategy. So, what’s your marketing strategy? Today, I want to present you with a widely used but not commonly known marketing strategy known as SNOB APPEAL.

It’s been almost 4 years since I started this ‘I am an Entrepreneur’ life. In this time, I have started a consulting business, helped other businesses raise money, started a website design business and designed over 20 websites, started a skills based training business, sold commodities/goods all while holding down a very busy, full time job. Needless to say I have made some mistakes; some which have been costly while others with no serious consequence.

In your early years as a business person, mistakes are expected and accepted and while I know failure can be good, I don’t agree you have to fail to succeed. The reason why we have others is so we can learn from their mistakes and failures and so minimize or eliminate ours.

Well yes, suits isn’t about entrepreneurs at least not directly but we must all agree that the fashion game on the show is on point! Their clothes as well as their characters command respect; they have an air of professionalism, affluence and authority. As an entrepreneur, a new one for that matter what matters when people see you isn’t only what you offer but how you are offering it. Your audience (potential investors/clients) will most likely not remember all the 10 special things your new app can do for them or how long the code was for the newest software you are putting together but they sure will remember how you look and how you made them feel; they will remember if they didn’t like you initially or if they felt at ease with you.

A wise man  once said only a fool would expect a different result by doing the same thing.

The economy currently calls for people to stop depending on their income and increase their capacity to earn. You cant expect a salary that remains the same to support the ever increasing cost of your needs.

One guaranteed way to increase your income is by learning a skill in high demand like WEBSITE DESIGN. Nowadays everyone wants a blog or website; Business that don’t have a good website in this age don’t stand a chance!

You can get paid to design blogs and websites as a side business. It doesn’t require so much time or technical knowledge.
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I can teach you how to design amazing blogs and websites like thewumbb.com  or greenbloomconcepts.com in just 5 DAYS! I will also give you your very first customer and a free website to practise on along with up to 3 months continued support from me….Just for a fee of 25k

Classes start in May! Hurry and register here. http://goo.gl/1qbLIV

yetoonz touch

About Me: My name is Solarin Yetunde, a native of Ogun State, Sagamu Local government and I am the last born of Solarin family. I attended Remo Secondary School and did my SSCE at Topmost College. I bagged my first degree at Olabisi Onabanjo University in the department of Business Administration and I graduated with Second Class Upper Division (Hons). I have a certification in Project Management, a member of the Association of Accounting Technicians and a student of the Institute of Chartered Accountants of Nigeria. I did my NYSC in Oyo State at the Ministry of Trade, Investment and Co-operative. I am single but engaged to my best friend who has been a source of unlimited courage and backing to me.

Congratulations! You have gotten to the stage where you need extra hands to keep things going smoothly in your business. As your startup gets bigger, the need arises to bring on people to join your team and it’s important to think about not only the kind of person you’re hiring, but also the role they’ll play in your growing business. In the few months when I worked as a Human Resources Administrator at a Startup one thing I realized quickly was the difficulty startups face in attracting and retaining the best people for the job. 

Many things go into recruting a person to fill a role in your organisation. It goes deeper than just roles and responsibilities. A Job Analysis template will help you think deeply about the role you want to recruit into.